The Best Support for Sport

Overview

Berlei launched its Spring Summer ‘18 Sport Collection with this provocative campaign via The Monkeys, demonstrating the impact different sports have on women’s breasts when they are not wearing a supportive sports bra. The campaign aims to empower women to care for and invest in themselves by choosing the right sports bra to support their lifestyle.

Client
Berlei
AGENCY
The Monkeys
Production Company
Director