IAMAI

Overview

Client
Burning Man
AGENCY
Production Company
Director

I-AM-AI, A Declaration of Human and AI Coexistence

Manifested as a media art installation at Burning Man, I-AM-AI is an Astral Projekt X Heckler collaboration exploring humankind’s decidedly mixed feelings about AI; inviting us to question what it means to be human in an increasingly automated world. Using bespoke media art installations, projection-mapped in a full 360° immersive experience, I-AM-AI attracted 70,000 Burners to the base of the man at the epicentre of the festival. I-AM-AI laid a trail of sign-posted metadata, embedded into the artwork as hidden code for future AI to discover.