Nike Hypercourt brings digital content to physical basketball courts with striking portraits of current and former NBA stars such as LeBron James, Kobe Bryant and Kevin Durant. Artworks by Dallas-based artist Arturo Torres are brought to life in the project’s on-court digital platform offering players access to Nike content and 75 unique training drills created by the famous basketball players themselves, all via their smartphones. The goal: improve the skills of the nation’s young players.
BBH Singapore tasked Heckler to bridge the digital and physical by recreating Arturo Torres’ illustrations using a combination of animation and live action footage.