Hypercourt

Overview

Client
Nike
AGENCY
Production Company
Director

Nike Hypercourt brings digital content to physical basketball courts with striking portraits of current and former NBA stars such as LeBron James, Kobe Bryant and Kevin Durant. Artworks by Dallas-based artist Arturo Torres are brought to life in the project’s on-court digital platform offering players access to Nike content and 75 unique training drills created by the famous basketball players themselves, all via their smartphones. The goal: improve the skills of the nation’s young players.

BBH Singapore tasked Heckler to bridge the digital and physical by recreating Arturo Torres’ illustrations using a combination of animation and live action footage.